Frequently Asked Questions
They are technologies like AI, IoT, blockchain, automation, and cloud platforms that help FMCG companies improve supply chain efficiency, customer engagement, and sales performance.
Digital tools such as IoT tracking, digital twins, and blockchain improve visibility, reduce delays, and make supply chains faster, more reliable, and cost-effective.
AI supports demand forecasting, smart pricing, customer behavior analysis, and personalized promotions, which increase sales and reduce waste.
IoT provides real-time monitoring of production, inventory, and transport conditions, ensuring product freshness, reducing losses, and improving delivery speed.
E-commerce platforms allow FMCG brands to connect directly with consumers, enable omnichannel retail, and provide personalized shopping experiences.
