Frequently Asked Questions
Not exactly. A DXP is the backbone that powers those touchpoints. It ensures that whether a customer interacts through a portal, app, or website, the experience remains connected, consistent, and personalized.
No. A good DXP integrates with current systems like CRM, ERP, and e-commerce platforms. Instead of replacing tools, it connects them to create a unified digital environment.
Without a DXP, businesses often deal with:
- Fragmented customer data across multiple platforms
- Inconsistent branding and content delivery
- Difficulty in scaling customer experiences as the business grows
- Limited personalization across channels
Since DXPs centralize content and workflows, teams working remotely can collaborate more effectively. Content updates, campaign launches, and customer insights are accessible from anywhere, making coordination seamless.
- Number of digital channels to be managed
- Current technology stack and integrations required
- Level of personalization expected
- Scalability for future needs
- Security and compliance requirements
