Frequently Asked Questions
Most businesses start seeing meaningful data within the first 2–4 weeks. This period helps establish click-through rates, conversion patterns, and cost trends. A full evaluation is usually done after 90 days, once enough historical data is available to optimize targeting and bidding.
There’s no universal budget—it depends on your industry’s cost-per-click (CPC) and competition. A good rule is to allocate at least enough to gather statistically significant data, often between $1,500–$3,000 per month for small to mid-sized businesses. This ensures you don’t pause campaigns too early without insights.
Yes, PPC is highly effective for local and small businesses because of precise geo-targeting, keyword targeting, and budget control. Even with a modest spend, businesses can appear in front of the right audience searching for their products or services.
SEO builds long-term visibility and authority but can take months to show impact. PPC delivers immediate visibility and traffic, but results stop when ad spend stops. A balanced approach—using PPC for quick wins and SEO for sustainable growth—often works best.
PPC is versatile. Beyond lead generation, businesses use it for brand awareness campaigns by targeting broad keywords, display ads, or video campaigns. This helps get more eyes on a brand even if users don’t click immediately.
