Frequently Asked Questions
Any business, regardless of its size, can benefit from ORM. This includes small local businesses, large corporations, and even individual professionals like doctors or lawyers. If your business has any kind of online presence, managing your reputation is a must.
The timeline for seeing results from ORM can vary. For immediate negative feedback, a professional response can make a difference right away. For a larger brand cleanup or building a new presence, it can take several months of consistent effort to see significant changes in search results and customer perception.
Online reputation management is a continuous effort. The digital world is always changing, and new feedback, articles, or social media mentions can appear at any time. It's best to see ORM as an ongoing process to protect and build your brand for the long term.
The simplest way to check is to search for your business name on Google and look at the first two pages of results. Pay attention to your star ratings on sites like Yelp and Google Maps, and read the comments on your social media profiles. If you see negative stories, low ratings, or a lack of presence, it's a sign that ORM is needed.
Brand sentiment refers to the general feeling or emotion that people have about your brand online. It can be positive, negative, or neutral. It's important because it helps you understand how you are truly perceived by your audience, allowing you to adjust your marketing and business strategies to better connect with them.
