Frequently Asked Questions
Your project is ready for marketing when you have a clear business plan, a verified asset, and a security audit for your smart contract. Marketing is most effective when it can highlight a trustworthy and well-prepared project. Before you start, you should have all your foundational documents and legal opinions in place so that the marketing can focus on building trust with investors.
The first step is to clearly define your project's unique value. You need to understand who your target investor is and what makes your tokenized asset different from others. This initial step of market research and positioning will inform every part of your marketing strategy, from the messaging you use to the channels you choose to promote on.
RWA marketing can work for projects of all sizes. The principles remain the same whether you're tokenizing a commercial building or a smaller, fractionalized asset like a collection of fine art. The strategy simply needs to be scaled to fit your project's size, budget, and target audience. Smaller projects may focus more on community building and targeted advertising to find their niche audience.
The timeline for results varies depending on the specific goals. For awareness campaigns, you may see an increase in website traffic and social media followers within a few weeks. However, building investor trust and seeing significant conversions can take several months. A successful campaign is a long-term effort that builds on itself over time.
Community building is vital because it creates a base of loyal supporters who can act as advocates for your project. A strong community helps to build trust and provides a direct channel for communication and feedback. It's where early adopters and investors can get their questions answered and feel like they are a part of the project's success.
