Frequently Asked Questions
Small businesses can win by focusing on niche markets and building strong local communities. Instead of trying to be everywhere, concentrate your efforts on a few social media platforms where your specific audience is most active. Use highly targeted local SEO and geospatial marketing to reach customers in your direct area.
You don't need to be a tech expert to start. Many AI tools are now user-friendly and affordable, with simple, ready-to-use platforms. Start with a single, clear goal, like using an AI tool to automate your email marketing or create a small set of ad variations. Focus on AI for tasks that save you time, so you can focus on building relationships with customers.
To measure ROI, look beyond likes and shares. Track specific actions, such as clicks on a link, completed sales, or new leads generated directly from your social media posts. Use a unique link for each campaign to see exactly where your traffic and sales are coming from. This data helps you understand which campaigns are truly working.
The key is to be transparent and respectful. Ask for consent to use customer data and clearly explain how it helps them get a better experience (e.g., "We'll use your purchase history to suggest products you'll love"). Focus on first-party data, which is information you collect directly from your customers, as it's more trusted than data from third parties.
Not at all. The trend in 2025 is toward authentic, short-form video that doesn't need a huge production budget. Use your smartphone to create engaging content like behind-the-scenes videos, quick tutorials, or customer testimonials. The goal is to be relatable, not perfect.
